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Discover some specifics about our good manners!

something concrete

Brocéliande's history is a story of committed men and women, the story of an active cooperative. More than 300 breeders located in the North West of France, who are committed to a farming approach that shows greater respect for animals and have the desire to create a better world for you, by offering you better quality products.
Discover how our products are Well Bred through all our good practices!

 

On the farm!

Ensuring proper nutrition

Good manner no4

Complete breakfast!

Not to mention lunch and dinner! We feed them on whole grains because we know this is best for their health.

Complete breakfast!

Good manner no1

Udders objective!

We leave the piglets with their mother for a longer time: 28 days instead of 21, in order that they get the maximum benefit from their mother's milk.

Udders objective!
no2 A smooth transition
A smooth transition

As the piglets grow up, we gradually get them used to solid food by preparing a home-made slop.

Good manner no3
A dream transit
A dream transit
Good manner no3
A dream transit

Using a hyper-digestible infant feed, which avoids digestive problems in the delicate post weaning period.

Taking good care of the animals’ health

Good manner no5

The infirmary is at the end of the corridor on the left

As soon as an animal falls sick, we isolate it so that it cannot infect its compatriots and allow it to be treated tranquilly, in a calm area.

The infirmary is at the end of the corridor on the left
no6 Gentle therapeutic methods
Gentle therapeutic methods

We use alternatives to medication, such as essential oils, phytotherapy and homoeopathy, which are solutions that effectively fight bacteria and viruses during farming.

Good manner no7

Room for natural defences!

We reinforce their natural defences using probiotics. Oh yes! Vitamins and flora activators help prevent diseases.

Room for natural defences!
Good manner no8
We remain on the lookout
We remain on the lookout
Good manner no8
We remain on the lookout

Our breeders are fine observers!
We monitor the health of small piglets at least twice a day and continue after weaning, in order to detect any small health problems very early on, and to avoid them being transmitted to others.

Our Pork Well Being policy

Good manner no13

We don't castrate

Our pigs are not castrated, and that is unique in France! It is a way to respect their physical integrity. They are thus  less stressed and more naturally resistant.

We don't castrate
Good manner no9
No crush in the canteen
No crush in the canteen
Good manner no9
No crush in the canteen

 To avoid this, we use troughs which are twice as large as normal per piglet.

no10 The family spirit
The family spirit

As far as possible we try not to separate siblings in order not to upset their bearings, as well as to avoid unnecessary anxiety.

Good manner no11

That's not all?

To avoid the pigs catching a cold, we regulate the temperature of the building, all year round, according to the physiological steps of the animal.

That's not all?
no12 We keep calm :)
We keep calm :)

Our rearers adopt gentle movements and establish relationships with the animals by placing their hands on them, which reduces stress-related digestive disorders.

Impeccable hygiene

Good manner no14

It's clean!

We multiply the number of controls and cleanings of the troughs, to avoid any source of bacteria in our buildings.

It's clean!
no15 A real fashion show
A real fashion show

On our farms, we clean or change our clothes several times per day in order to avoid transmitting microbes from the larger to the smaller animals.

Good manner no16
Water is life
Water is life
Good manner no16
Water is life

We are improving the water quality, through a very sophisticated water supply system for reducing bacteriological risk.

Good manner no17

Biosecurity is the keyword

We are establishing strict rules to optimise biosecurity: hygiene, feed, air quality, isolation; we are devising systems so that bacteria cannot spread!

Biosecurity is the keyword

Protecting the environment

Good manner no20

We save water!

At Lamballe, where most of our work is carried out (slaughterhouse, cutting, processing), we recycle 1/3 of our waste water in our own water treatment station! This recycled water covers 70% of our non-feed requirements: washing of livestock trucks, cleaning of workshops, etc.

"We save water! "
no18 "Nothing is lost, everything is transformed"
"Nothing is lost, everything is transformed"

Oh yes! We limit the spread of our manure by offering rearers processing stations that separate liquid and solid materials. The latter are dried to be used in organic fertiliser, for the crops of our agricultural colleagues. 

Good manner no19
A few kilometers further...
A few kilometers further...
Good manner no19
A few kilometers further...

Our slaughterhouse and workshop are located close to our breedings. It allows to reduce distances and our carbon footprint!

In our workshops

Respectful slaughter

Good manner no21

Professional and responsible

Our animals are stunned before slaughter, limiting their stress and their pain.

Professional and responsible
no22 Smooth trip
Smooth trip

Our drivers are trained to drive smoothly and appropriately, to ensure there is no stress for the pigs during the journey from farm to abattoir.

Good manner no23
Small rest time
Small rest time
Good manner no23
Small rest time

After transport, our pigs rest for some time in a quiet location, with water available, to remove the stress linked to transport and the change of surroundings.

A strong commitment charter

Good manner no28

We're not going anywhere else!

At Brocéliande, we are faithful to our convictions, which is why all our products are made from meat from our own farms, located in the great west of France. This is a brand of cooperative breeders!

We're not going anywhere else!

Good manner no24

We do not play with food!

We are intractable on the quality of our meats! Numerous checks are carried out at all stages of manufacture to assure us.

We do not play with food!
no25 Gourmet and demanding
Gourmet and demanding

With us, we like to please the greatest number! So, before launching a new product, it is tasted by a panel of consumers, to be sure that its taste is up to your expectations!

no26 I taste therefore I know
I taste therefore I know

Regular tasting of our products helps us ensure that they meet the standard that we wish to offer, as well as giving us the chance to enjoy them!

Good manner no27
Hand selection!
Hand selection!
Good manner no27
Hand selection!

Our charter of ingredients requires us to use only good things in our recipes. For example, as quickly as possible we are withdrawing preservatives for which there is no need from our products.

Respect of our employees

Good manner no29

Maintaining health at work

For some manual jobs, we encourage task rotation in order to limit repetitive movements.

Maintaining health at work
Good manner no30
Ergonomics? Kezako?
Ergonomics? Kezako?
Good manner no30
Ergonomics? Kezako?

What is ergonomics? It's maintaining health by fitting out the work environment appropriately. This involves, for example, adapting the height of certain work stations to provide greater convenience and comfort.

no31 Better to be safe than sorry
Better to be safe than sorry

We provide a number of personal protection equipment articles according to the risks inherent in the specific job, in order to prevent injury (safety footwear, earplugs, safety helmets, mesh aprons, mesh gloves...).

Between you and us!

Good manner no34

Active listening

It is important that we hear what you have to say to us, in order to offer you products tailored to your wishes. So don't hesitate to share your comments with us!

Active listening
no32 Your trust is merited
Your trust is merited

By purchasing a Brocéliande product, you are placing your trust in us and you have good reason. This is why we do everything possible to offer you high-quality products, all year round.

Good manner no33
Nothing beats the franchise
Nothing beats the franchise
Good manner no33
Nothing beats the franchise

We are as transparent as possible in our practices.

Tomorrow?
Innovate, to get better every day!

Tomorrow?

Good manners are maintained! Yes, madam.

We have already taken a great step towards putting in place a virtuous farming approach.

We have been working on this approach for many months and, thanks to the determination of our breeders and all our teams, we have been able to establish a responsible farming food chain. Its a large project and a unique commitment on such a scale, which has uniquely been made possible thanks to our expertise of the entire chain, from breeding to manufacture of our products.

We want to always remain one step ahead and to make progress on each link of the chain. 
We apply our expertise to innovation and improving our practices, in our farms, which are one of the essential components of our profession, but also in our factories, in order to cook high quality products for you, which are always in step with your expectations.